Section 1: Introductory information

Our brand

The brand space we occupy is driven by a number of factors – the way we want to be perceived (logo, imagery, tone of voice, messaging/communications) and the way we are actually perceived (reputation, emotion, belief, experience).

Our brand is key in attracting supporters and donations, securing partnerships in both public and private sectors, in having a voice to campaign and influence and in attracting and motivating talented colleagues and volunteers. Beyond this, our brand needs to be one that our children, young people and families feel proud to have supporting them.

As colleagues, we all play a part in shaping how people think and feel about us. Creating a positive impression of our brand in turn helps us transform the lives of the UK’s most vulnerable children.

Our brand and style guideline Brand and style guidelines | Inside Barnardos are for everyone who works for and with Barnardo’s to help bring the brand and what we stand for to life. They also contain important information about our logo, tone of voice and visual identity which need to be used when producing any communications.

If you have any questions about the brand or would like further information, please contact us at [email protected] or [email protected].